Background and brief:
Bicester Moves is an innovative project to facilitate re-use in the growth town of Bicester. It is the first re-use project that focused specifically on home moving by aiming to get households goods moving through a circular rather than a linear path of use, bringing resource efficiency, social and economic benefits to the locals of Bicester.
The vision: to reach a point where anybody moving home:
- is aware of how to donate, exchange or sell their unwanted household goods
- knows options will be quick, easy and more convenient as going to ‘the tip’ or throwing them away
- is motivated to use local re-use/repair/upcycle services
- is supported if they need to be
- knows where they can buy good quality second hand household goods
Charity/retail sector involvement
We collected service information from the following shops in Bicester to provide useful and comprehensive information to residents.
- Charity shops
- Secondhand/antique shops
- Repair shops
Communications and promotion
Development of various communication plans and materials in order to deliver Bicester Moves’ re-use messages and event information to suit residents’ needs. Including:
- The Bicester re-use map (“Bicester Second hand and Repair Map”); 4,000 copies of distributed through the re-use shops, public spaces, and events. In order to reach movers, we contacted developers, real estate agencies, mortgage advisors and moving companies in Bicester.
- The Bicester Moves bin hanger distributed to 12,000 properties, providing residents with a link to the website. As a result, the website is now visited by almost 497 each month.
- The Bicester Moves website www.bicestergreen.org.uk/bicester-moves has become an online distribution channel for the map and point of contact for events, workshops and enquiries about second hand outlets.
- Press releases were sent out for the project launch as well as each event and workshop, resulting in 19+ articles in local media.
- Posters and flyers were developed for each event and workshop. They were distributed through re-use shops, public spaces, and social media.
A wide range of re-use activities were provided .
- Bicester Big Lunch, re-use market stall
- Car boot sales
- Furniture Markets
- Street-wide Yard Sale
- Silent Auction
- Free workshops, including
- How to trade on eBay and Facebook
- Furniture Shabby Chic
- Furniture restoration
- All 12,300 households in Bicester reached via the Bicester Moves Bin Hanger
- Interacted with 4900 households via the Bicester Moves map & Bicester Moves website as well as social media.
- 4,000 copies of the Bicester Moves map were distributed
- 497/month visited the Bicester Moves website since the project launch
- 250 enquiries (145 phone calls and 105 emails) excluding face-to-face.
- On peak days reached over 800 people via Facebook
- Directly engaged with 1000 households through re-use events and workshops.
- Measured the actual impact of Bicester Moves through the following KPIs:
- Half of the charity shops who participated in our survey said their donations increased,
- Bicester Green received over 4,000 kg of furniture, a 51% increase compared and 800 kg of electrical goods a 18% increase.
- Number/type of items collected:
- 323 pieces of furniture + 174 electrical goods + 60 textile goods
- Weight/type of items collected: 6,,011 kg of furniture + 1,096 kg electrical goods + 32 kg of textile goods
- Number/type of items re-used/repaired:
- 271 pieces of furniture + 100 electrical goods + 40 textile goods
- Weight/type of items re-used/repaired: 4,155 kg of furniture + 825 kg of electrical goods + 20 kg of textile
- Total income from sales and services
- £5,170 for furniture
- £1,507 for electrical goods
- £2,466 for bicycles
- 2 jobs were created, Bicester Moves project officer and communications intern.
- 10 volunteer positions created
- 12 training positions created
WRAP – Waste Resources Action Programme (match funding was provided by Bicester Green)
- Bicester Green – Centre for Sustainability, Skills and Second Hand Stuff
- Cherwell District Council
- Environmental Information Exchange / Oxford Brookes University
- Grassroots Bicester
- Oxfordshire Community Action Group